Not far from the hostel, on our way up to the castle, there’s m[i]mo, the museum of moving image, which is dedicated to collect and conserve objects and techniques related to the moving image and early filming techniques in general.

This is a significant element in the cultural allure of the city and, therefore, a relevant institution to be used in my visual identity project – I’ve so created some posters and gif-animations as ways of promoting the museum and its exhibits.

Some of the exhibits I remember from this museum were experiments similar to the studies made by Muybridge – stills of an animal, person, or even a cartoon character which, by interaction of the public, can be made to be seen in such a quick way as to appear to be moving. Muybridge’s studies are in fact perfect for gif-animations, as they are essentially stop-motions.

The museum has collected several phenakistoscope discs – devices that create a fluent illusion of motion, much like the studies previously addressed. These are characterised by their circular form. The background of the following animation is a close-up of one of these devices.

Although I quite like how all three of these turned up, this last one doesn’t seem as relevant, simply because early animations and films weren’t in colour. As such, I thought I could use the black & white experiments for the gif animation and the coloured phenakistoscope disc for the poster(s).

Even though I quite like the first two posters, in which I was trying to create something a bit different from what already exists, I do think the ones with the phenakistoscope disc are more traditional-looking in terms of promoting museums and exhibitions, and do look a lot better. The minimalistic appeal seems to work well, as it makes things clear and easy to read.


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